Waist Watchers is a hilarious and inspirational musical comedy about four women dishing on food, diets, exercise, friendship, love, and sex. They came to us looking to rebrand their key art, looking for something more modern and fun. We took this as an opportunity to incorporate elements of motion, having the logo stretch and squeeze, playing off of the workout/gym theme from the show. We then took it another step, using this for digital and email campaigns, and used it as the starting point for a full website redesign.