The Sheen Center for Thought & Culture is a project of the Archdiocese of New York, presenting more than 75 events in theatre, film, music, and thought per season. The challenge we were presented with was trying to reach a broader, younger audience. Located in the NoHo/East Village section of downtown NYC, we created a wild poster campaign in the neighborhood that highlighted the diversity of the guests and events at the Sheen Center. We accompanied that with a direct mail brochure, and produced other print and digital campaigns for their various events and seasons.