iLuminate followed their sensational appearance on America's Got Talent with a live theatrical event in a dazzling mash-up of music, art and electrifying dance harnessing the power of luminosity through state-of-the-art technology. Our goal was to quickly brand the production, taking advantage of their national exposure on AGT and capitalize on the summer tourist season utilizing broadcast, family-oriented print, tourist print, digital media and visual exposure through Youtube and Hulu. We also produced television commercial highlighting a video component that was used on CBS nationally to introduce NCAA basketball games.