What happens when Henson puppeteers are unleashed? An outrageous, live comedy show for adults only! The biggest challenge was in the messaging. We needed to make it clear that, despite the notion that you’d be seeing Muppets, it would not be appropriate for children. The advertising needed to be clever, irreverent and outrageous in order to match the content of the show. We created print ads and outdoor/subway posters featuring puppets in police mug shots, viral videos that enjoyed thousands of views showing the “casting” process, and a pre-opening television commercial featuring two of the puppets pitching the live show to a human producer who “didn’t get it.”