Gotham Comedy Club has always been a leader in its class...simply put, it’s the finest place to see the best standup comedy in New York City. Bar none. But how would they get that message across to a wider audience? The answer was brand building. Listing ads were already bringing folks into the club to see great comics of their choice, but to sustain their lasting success, Gotham knew they would have to stand for funny. We created a full branding campaign with the tagline, “Standup Comedy of the Highest Order” which spoke to Gotham’s commitment to excellence. Three animated TV commercials, subway platform posters, and newspaper cover wraps were among the launch vehicles for this highly acclaimed, award-winning work.