Our integrated marketing campaign included traditional print, outdoor and a strong online and social networking mix. The theme of the show – the demise of the great world empires – reflects how the attitudes, appetites and bad habits that toppled the world’s most powerful nations are repeated even today. Performances began in the middle of one of the most highly marketed political seasons in history. We kicked off with a television campaign that parodied the negative political commercials in the temperament of these past world empires. Our commercial went viral, was picked up by press/ blogs, and was featured in the Huffington Post. Long Story Short completed a successful Broadway run and has embarked on a national tour.