The hit musical about Hollywood’s favorite tough guy in tap shoes enjoyed successful runs in both New York (14 months) and Los Angeles, and is now preparing for a national tour. The primary conflict we faced was trying to find balance between both versions of James Cagney: the vaudeville song-and-dance man and cinema’s original tough guy. The iconic key art seamlessly marries those ideas together, showing a shadowed Cagney in one of his famous dance poses while holding a gun. Campaigns included multiple television commercials, digital banners, subway posters, and more.