In its second season, AFO came to us to help brand the Festival, increase awareness and build attendance. With limited financial resources, we engaged the AFO advisory board of well-known personalities with roots in solo performance – Lily Tomlin, Whoopi Goldberg, John Leguizamo, Patrick Stewart. While not performing at this festival, these legends of solo performance became part of both outdoor and online campaigns, including wild posters, banner advertising, dedicated email campaigns, and a meta site hosted by Theatermania. These campaigns led to more tickets being sold, more attention in the industry, and more possibilities for future solo performances.